This Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the website: loomroom.pl (hereinafter referred to as the “Website”). By reading this Privacy Policy, you will learn who is the controller of your personal data, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic Information

The controller of your personal data is Magdalena Kozioł, conducting sole proprietorship business under the name LoomRoom Magdalena Kozioł, entered in the Central Registration and Information on Business (CEIDG), Tax ID (NIP): 6852096850, REGON: 36208277600000. You may contact the Controller by e-mail at: hello@loomroom.pl.

§2. Principles of Data Processing

1. The Controller processes personal data in accordance with the following principles:
   a. on a legal basis and in accordance with the law (lawfulness);
   b. fairly and honestly (fairness);
   c. transparently for the data subject (transparency);
   d. for specific purposes and not “just in case” (purpose limitation / minimization);
   e. no more than necessary (adequacy);
   f. with care for data accuracy (accuracy);
   g. no longer than necessary (storage limitation);
   h. ensuring appropriate data security (security).

§3. Purposes, Legal Bases, and Scope of Data Processing

1. We will process your data:
   a. for contact purposes, in order to respond to your message sent directly by e-mail, via the contact form, through social media channels, or in response to telephone contact, on the basis of the Controller’s legitimate interest related to the need to respond to you;
   b. for marketing purposes, solely on the basis of your consent;
   c. for informational purposes, in order to provide you with important information regarding the services you use via our Website;
   d. for purposes related to operating our business profile on social media (such as Facebook / Instagram), under the rules set by the owners of those platforms, and informing users there about our products, promotions, and other news relating to our activities, which we consider our legitimate interest;
   e. for technical purposes using cookies (technical cookies), on the basis of the Controller’s legitimate interest related to the proper operation and functioning of the Website;
   f. for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
   g. for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
   h. for archiving telephone numbers, messages, and e-mails, on the basis of the Controller’s legitimate interest related to protection against legal claims;
   i. for the analysis of anonymous information. This includes information collected via our Website, such as browser information, operating system, device, time spent on the website, movement between pages, clicks on links, approximate location, age range, and gender. This information is anonymized and collected through advertising and analytics systems of our partners. It does not allow identification of or attribution to a specific user. This information is used for marketing, analytics, and statistical purposes.

2. We process your data in the following scope:
   a. if you send us a message by e-mail, via a form, through social media, or provide information by phone, we will process the data contained in that message. Providing us with data in this way is voluntary. You may request deletion of this data at any time;
   b. if you like a post, leave a comment, send a message, react, or otherwise interact with our social media profile (e.g. Facebook, Instagram), we will process the data you provided in that medium and to which we have access. To stop such processing, you may unsubscribe from or stop following our profile;
   c. other data we process includes your IP address and other data stored in cookies. You decide to what extent we may use cookies containing your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You may do so in your browser settings or by deleting cookies stored from our Website;
   d. use of APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytics services, advertising services, or social media. Use of these APIs may result in the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4. We Do Not Carry Out Automated Profiling on the Website

1. On the Website, we do not use automated profiling to create marketing campaigns based on measuring user activity in a way that would allow us to direct selected advertising material to a specifically identified user.

2. Although we use advertising systems of our partners (Facebook, Google), the information and data they collect about your activity on the Website, on the basis of which marketing campaigns may be created, do not constitute automated profiling, because on that basis we are not able to make decisions concerning you as a specific user (e.g. showing you a specific advertisement). We may create advertising campaigns only for groups of users, based on general statistical data provided by partners. We are not able to cause a specific user to see a particular ad selected by us on the basis of activity data.

3. More information about how our partners profile users and create audience groups can be found in their privacy policies in the section below.

§5. Data Recipients and Intention to Transfer Data Outside the EEA or to International Organizations

1. Depending on the purpose for which we process your data, recipients of your personal data may include:
   a. public authorities and other public institutions, to the extent that data disclosure obligations arise from laws applicable in the territory of the Republic of Poland, for purposes related to fulfilling the Controller’s legal obligations, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by relevant laws;
   b. the Website software provider (hosting, server, domain);
   c. the entity responsible for programming / technical support of the Website;
   d. the entity responsible for marketing support of the Website and management of social media channels;
   e. the provider of cloud software for storing data and documents;
   f. the provider of software for managing cookies and the scope of processed data;
   g. if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Facebook, Google);
   h. if you have consented to analytical cookies, your data stored in cookies will be processed by the provider of software for traffic analysis on our Website (e.g. Google Analytics).

2. Your data is not transferred to countries outside the EEA or to international organizations, except where data is processed by:
   a. Google Inc., based in the USA, for website traffic analytics in Google Analytics and for providing additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the Website and the display of search results. See how Google processes and protects your data. This browser add-on will allow you to manage the scope and level of access to data collected by Google Analytics;
   b. Google Inc., based in the USA, for advertising and measuring advertising effectiveness in Google Ads. See how Google processes and protects your data;
   c. Facebook Inc., based in the USA, for account management and access to data on social media services (Facebook, Instagram), advertising and measuring effectiveness related to the installation of the Facebook Pixel and Conversions API on the Website. See how Facebook processes and protects your data;
   d. Google Inc., based in the USA, for virtual drive software used to store business documentation (customer and contractor service documentation and GDPR documentation). See how Google protects your data;
   e. Google Inc., based in the USA, in connection with videos embedded on the Website from YouTube. Google collects data regarding your preferences and video viewing activity, which may affect the advertisements shown to you and the shape of your playlists. See how YouTube protects your privacy.

§6. Data Retention Period

1. We are unable to specify one single period for which we will process your data.

2. If you have provided us with your data in a message sent by e-mail, telephone, contact form, or via social media where we maintain business profiles, we will process your data until you request deletion of the data or object to the processing, but also until we determine that we have fulfilled the Controller’s legitimate interest.

§7. User Rights

1. In connection with the processing of your data, you have the following rights:
   a. the right to access the content of your data and the right to rectify, erase, or restrict processing;
   b. the right to data portability;
   c. the right to object;
   d. the right to withdraw consent to processing at any time and in any form, unless the processing is carried out for the performance of a contract by the Controller, for the Controller’s compliance with legal obligations toward public institutions, or for the pursuit of the Controller’s legitimate interests.

2. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (Urząd Ochrony Danych Osobowych), ul. Stawki 2, 00-193 Warsaw, Poland.

3. More information on personal data protection can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl

§8. Information About Cookies

1. We use cookies on our Website.

2. We have installed a plugin on the Website that allows you to manage the scope of personal data processing through cookies on your own. This plugin complies with the latest Consent Mode v2 requirements, ensuring a high level of personalization and privacy protection. The author of the plugin is a certified Google partner, which confirms the use of best practices and standards in user data and cookie management. Thanks to this functionality, you can easily and intuitively adjust your data processing settings to your own preferences.

3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate use of our Website, improve the quality of services, and enable analysis of traffic and user behavior.

4. Cookies may be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period or until deleted by the user. Temporary cookies are deleted when the browser is closed.

5. We use both our own cookies and third-party cookies. Our own cookies are used to ensure proper functioning of the Website, personalize content, save user preferences, and analyze statistics. Third-party cookies are used by external analytical and advertising tools and for integration with social media.

6. Users have the right to control and limit the way cookies are used on our Website. Most web browsers allow cookie management, including blocking, restricting, or deleting cookies. Detailed information on cookie management can be found in the user’s browser settings.

7. Please note that disabling or restricting cookies may affect the functionality of the Website and the quality of services provided.

8. We use different types of cookies on our Website in order to better adapt to users’ needs and ensure optimal use of the Website.

9. Technical cookies: These are necessary for the proper functioning of the Website. They enable maintenance of the user session, handling of forms, remembering preferences, and ensuring the security of the Website.

10. Marketing cookies: These allow personalization of advertisements and remarketing activities tailored to users’ interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.

11. Analytical cookies: These are used to collect information on how users use the Website, such as the number of visits, pages visited, time spent on the Website, or traffic source. The data obtained helps analyze and optimize the Website, improve its functioning, and adapt content to users’ needs.

§9. Why Do We Use Cookies?

1. Comfort of using the Website: cookies may significantly improve the comfort of using the Website.

2. Content personalization: cookies allow displayed content to be adapted to the user’s preferences and interests, making the Website more attractive and useful.

3. Remembering settings: thanks to cookies, the Website can remember settings selected by the user, such as language, layout, or color scheme, allowing faster and more convenient use of the service.

4. Login: cookies enable storage of information about a logged-in user, making it possible to switch easily between different sections of the Website without having to log in again.

5. Session maintenance: thanks to cookies, the Website can track user activity on different subpages, making it possible to return easily to recently visited sections or continue unfinished actions, such as filling in forms.

6. Performance optimization: cookies may be used to analyze traffic and user behavior on the Website, which helps optimize performance and provide high-quality content.

7. Advertisements: cookies enable the display of personalized advertisements tailored to the user’s interests and needs. This makes advertising less intrusive and more relevant.

8. Social media integration: cookies allow integration with social media services such as Facebook, Twitter, or Instagram, making it easier to share content and use additional features such as commenting or liking.

§10. Functions of Technical Cookies

1. Maintaining the user session: technical cookies allow the user session to be maintained while navigating the Website, which makes it possible to move between different sections of the Website without having to log in again or re-enter the same information.

2. Remembering user preferences: thanks to technical cookies, the Website may store information about user preferences, such as selected language, font size, color settings, or other personalization elements.

3. Form handling: technical cookies support the functioning of forms on the Website, such as login, registration, or contact forms, ensuring correct processing of data entered by users.

4. Website performance optimization: the use of technical cookies allows monitoring of the Website’s performance and the loading speed of individual elements, which makes it possible to optimize and improve the quality of services provided.

5. Security: technical cookies help ensure the security of the Website and its users, for example by verifying user identity, detecting hacking attempts, or protecting against CSRF (Cross-Site Request Forgery) attacks.

§11. Functions of Analytical Cookies

1. Website traffic measurement: analytical cookies make it possible to monitor the number of visits, unique users, and page views, which provides an overall picture of the Website’s popularity and performance.

2. Analysis of user behavior: thanks to analytical cookies, it is possible to collect information on how users navigate the Website, for example time spent on particular subpages, navigation paths, and points at which they leave the Website.

3. Conversion optimization: analytical cookies help identify elements of the Website that influence the effectiveness of achieving business goals, such as registration, placing an order, or filling out a contact form.

4. User segmentation: the use of analytical cookies makes it possible to group users according to different criteria, which allows better adjustment of content and offers to the needs of particular segments.

5. A/B testing: analytical cookies are used to carry out A/B tests consisting of comparing two versions of a website in order to determine which one better achieves the intended goals. These tests help optimize the appearance, functionality, and content of the Website.

§12. Functions of Advertising Cookies

1. Personalized advertisements: marketing cookies make it possible to display advertisements tailored to the user’s interests, preferences, and browsing history, which makes them more attractive and effective.

2. Remarketing: thanks to marketing cookies, it is possible to track users who visited the Website but did not make a purchase or take another action, and to target ads to them again in order to encourage them to return to the Website and complete the transaction.

3. Measurement of advertising effectiveness: marketing cookies make it possible to monitor the results of advertising campaigns, such as the number of clicks, conversions, or impressions, allowing optimization of the marketing strategy.

4. Managing advertising across multiple channels: the use of marketing cookies facilitates coordination and integration of advertising activities carried out in different channels, such as search engines, social media, or partner websites.

5. Testing and optimization of advertising content: marketing cookies are used to conduct A/B tests and other analytical methods that make it possible to assess which messages, formats, or creative materials are the most effective and engaging for users.

Privacy Policy